Find out why it is fabulous time to start your Glamping Site and more about NEOs
Yes, you’ve probably read it: there has never been a better time to set up a glamping business in the UK. Why, would you say? Isn’t there some crazy virus going around, killing off tourism altogether? Well yes, a lot is going on and with that, a lot is changing. A whole new (primarily domestic) market is developing now. Travelling is up and running again, you and your glamping site will be one of the directions these new travelers are heading towards!
Who are your new customers? – Get to know the UK NEOs and why they love Glamping !
The entire tourism industry has been turned upside down, inside out, and upside down again after COVID19. But it is not only tourism that has changed. It is also the traveler! In fact: the modern consumer has been changing for a while now, and to keep up with what they want – we need to understand who they are.
These new customers are called “NEOs” and alongside the “traditionalist”, NEO’s have been around for a while now. Within this group, you find travellers who purchase travel with a conscience, travellers who look beyond “what everyone else is doing” and choose experience over the location. They are looking for authenticity, and for something they can learn from. They want to contribute and feel like they are doing the right thing for humanity and nature. We are looking at a whole new generation of travellers.
Why NEOs love glamping
As the social media trend keeps spreading, (especially Instagram and “influencers”) NEO’s are growing in their search for authenticity on the web. Pictures and holiday experiences all need to be “Instagram able” and it’s no longer about the location, but it’s about the experience.
Glamping is an incredible way of bringing more than just a camping night, without losing the luxury and comfort of a hotel room.
NEOs do not mind paying a little extra as long as it’s value for money! This attitude also clearly manifests in the NEOs spending behaviour: NEOs love beer but prefer craft beer. They put less value on materialistic items such as cars, or holiday resorts. The new travellers prefer to use Uber and Airbnb. NEOs are inconspicuous consumers. They define themselves by who they are and what they stand for.
NEOs are not only social-media-millennials, but also modern families, who usually would have usually taken their children on a holiday abroad to teach them about other cultures, nature, and local products /cuisine. These parents may have never thought about travelling in the UK, and are now looking to connect their children with an experience – something that they can learn from, and create memories
Why now is the time to start a glamping business
Due to COVID-19 the complexity of travelling abroad this year is having a huge effect on a lot of people decisions regarding where they spend their downtime, and this will definitely affect most of next year if there are new variants. The tourism industry in The UK is therefore heavily dependent on re-marketing their products to a different market: the domestic market. This market is looking for unique & nature-based experiences in their own local backyard, without having to give up any comfort. They do not mind paying a little extra, as long as they make memories.
Glamping options are vast but only a few have actually adapted to this NEO market. The world will be open for those that are interested to take on the glamping journey. Canvas tents, Domes and even Glamtainers, a shipping container converted into an apartment, are the new accommodation in tourism for 2021 and beyond.. Return of investment has proven to pay out within 2 years. Your customer will love it, and you will love it.
The right time to start a glamping business is NOW. Don’t miss out on this opportunity. Curious to find out how? Contact us @ www.glampinginnovations.co.uk for tailor-made glamping solutions.
